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FIND YOUR FOUNDATION: A Guide To Shade Matching

February 07, 2020 2 min read

FIND YOUR FOUNDATION: A Guide To Shade Matching

Compared to choosing a lipstick shade or an eyeshadow shade (which is usually based on our mood, or what makeup look we feel like wearing), choosing the right foundation shade might feel a little bit more technical--but don’t let that intimidate you! After all, foundation should blend seamlessly with the skin and appear as if it’s not there. The following tips can help you identify your skin tone and undertone in order to find your perfect shade match!


There are a couple of considerations when it comes to choosing your foundation shade. One would beskin tone and the other isskin undertone. Skin tone refers to how fair or dark your skin color is, while skin undertone is the color underneath the surface of your skin that affects your overall hue. There are three types: warm, which have traces of gold and red; cool, which have hints of pink and blue in the skin; and lastly, neutral, which is an equal mix of cool and warm tones.
Here’s an easy tip on how to determine your skin’s undertone: take a look at the veins on your wrist or the back of your hand--if the veins appear greener in color, your undertone is warm. If they’re more purple or blue, then your undertone is cool. However, if it’s in-between or a mix of the two, your undertone is neutral.

Ellana Mineral Cosmetics - Loose Mineral Foundation - Shade Swatching

Now that we’ve tackled the difference between skin tone and skin undertone, it’s time to discuss the actual swatching! Avoid swatching on the back of your hand, as your skin color here may be different from that of your face. Always swatch from below your cheek, to the jawline, and down to your neck. If the shade disappears, then that’s the correct foundation shade for you! Otherwise, keep swatching until you find a shade that disappears.

Ellana Mineral Cosmetics - Loose Mineral Foundation - Toffee Mocha and Cafe Breve

The beauty of the Ellana Loose Mineral Foundation is that it offers ten different shades that cater to a wide variety of skin tones and undertones, providing a blendable and buildable formulation that covers skin spots and leaves skin poreless. It's easy to apply with the cruelty-free Stay Gorgeous Dual-Head Retractable Powder Brush, made with 100% synthetic hair. Simply pick up the product and buff all over your face for a smooth and even finish. Build and blend until you get your desired coverage.
Now you can start any makeup look with a base shade that perfectly complements your skin!


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