The past few days have reminded me of a few important things, like the plight of our environment, and how closely tied our choice to reduce waste is to our decision to be cruelty-free.
“If we're destroying our trees and destroying our environment and hurting animals and hurting one another and all that stuff, there's got to be a very powerful energy to fight that. I think we need more love in the world. We need more kindness, more compassion, more joy, more laughter. I definitely want to contribute to that.”
– Ellen DeGeneres
I love this quote — but kindness and compassion requires action! This is why we at Ellana are committed to two things: the reduction of plastic waste, and the formulation of products that are tested only on our own skin.
In case you missed our posts on #WorldEnvironmentDay, I’d like to share some of our plastic-reduction efforts:
- choosing sturdy paper palettes instead of plastic palettes
- switching from plastic to glass bottles
- going with foil pouches vs conventional plastic tubes for our primers and OG BB Foundie (using 90% less plastic than the average plastic tube).
Our love for the environment goes hand in hand with our love for the animals that inhabit it. Along with the continued search for better packaging alternatives, we choose to test our products only on consenting humans — never on animals.
FYI: I'm my first test subject, then of course there's the long list of enthusiastic Ellana family volunteers. You should see them flooding my inbox! 😂
I believe these two commitments are a package deal: we cannot choose to be kind to animals without taking action to save the environment. And we cannot say that we are saving the environment while using our makeup to do harm to animals. There are a lot of cruel things that are outside our control, so we do our best with what we can control — and we choose to do things with kindness. 💖
If you’re still struggling to reduce your plastic waste, I’d love to hear about what’s making it difficult for you to do — perhaps your concerns can help us as we continue to work towards improving our packaging!
Love,
Theresa Carbonel-Buenaflor
Founder, Ellana Mineral Cosmetics