Our Story - Ellana Cosmetics

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Our Story

Our Story

Can beauty do better - for both your skin and the planet?

This challenge drove our founders, Theresa Carbonel and Coney Avellana, to start Ellana Cosmetics in 2007. It all began with skin-loving, high-performance makeup: the biggest challenge for people with delicate, reactive skin. 

Our bestselling Ellana Loose Mineral Foundation is an ode to this ethos: it’s formulated with gentle ingredients for skin health, and packaged in environmentally-friendly paper sachets and refillable jars.

Today, Ellana continues to respond to customer needs by formulating everything you need from top to bottom. Every product is designed to do more and be better. Our goal is to improve your skin, your health, and your quality of life.

Thanks to this commitment, Ellana is loved by hundreds of thousands all over the world.

Our Promise

We really care about our formulas and focus on what a product does for you.

Everything we create must:

  • Put your skin first. We formulate using skincare actives proven to improve your skin over time. We use ingredients that are safe for sensitive skin, individuals with skin conditions, and even pregnant or nursing mothers. 
  • Make you feel good. Beauty should be carefree- and something you can feel truly good about! We create products with a conscience: vegan, cruelty-free, and eco-conscious. When you choose Ellana, you choose better- not just for yourself, but for the planet too.
  • Get your glow on. When you look and feel better every day, you can do better every day. Ellana believes that your glow up shouldn’t just be a one-time thing. Our formulas are designed to help you get radiant and stay radiant. 



Also in About Ellana

The Beauty of Vegan: Why Vegan Makeup is Better for Your Skin
The Beauty of Vegan: Why Vegan Makeup is Better for Your Skin

Let us dive into the world of vegan and cruelty-free makeup and discover why it's a skin-friendly choice.
Discover the Ellana Beauty
Discover the Ellana Beauty

Beauty meets sustainability?! = PERFECTION! Discover our skin-loving, eco-friendly makeup journey today. 
Meet Theresa, Ellana Founder & Formulator
Meet Theresa, Ellana Founder & Formulator



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