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“You gain strength, courage, and confidence by every experience in which you really stop to look fear in the face. You are able to say to yourself, 'I lived through this horror. I can take the next thing that comes along.”
- Eleanor Roosevelt


To our beloved Ellana family,

The past few days have been...pretty crazy, we’ll admit. With the community quarantine and constant news updates, we’re all feeling scared and anxious. While we don’t have the answers to COVID, as a business we can do our part to ensure the country can bounce back once the virus dies down.

We have been working hard around the clock, to make sure you, our customers, partners, and team members, are all taken care of now and in the future. With these in mind, we'd like to share with you all the commitments we’re making to you, our Ellana family.

#1 Radiate joy.

When things are bleak, all the more do we treasure every slice of laughter, fun and lightness. At Ellana, joy is in abundance. Let us entertain you and lift your spirits. Keep an eye out on social media for more of our antics: Facebook, Instagram, YouTube and TikTok.

We hope it puts a smile on your face, and we invite you to pass on those smiles to others.

#2 Take care of each other, together.

Our stores will continue for as long as malls are operating. Our trained store staff can assist you and maintain social distance. For your safety, we have stringent sanitation measures in place. We continue to adhere to our SOPs. We disinfect brushes and makeup testers with our Makeup Brush Cleaner. We disinfect high-touch areas multiple times per day.

Store staff from closed malls will be reassigned to other departments. This is to ensure they continue to earn income to support their families.

For other team members, we've adopted a mix of protocols to limit team members' unnecessary exposure to COVID-19. These include work from home arrangements, compressed workweeks, and social distancing protocols.

# 3 Keep Calm, Carry On...And Do More!

For many in the Ellana Community, makeup is a tool to radiate confidence. Ellana makeup staples are available on our website Plus you can also get a few new products we just released. For your safety, we ensure proper handling of your orders. The Ellana Team and our partners follow strict disinfection protocols.

Shop online confidently! If you buy foundation and concealer and realize it’s not the perfect match, we will replace it. Our Shade Replacement Policy allows you to avail of a one-time shade change. Ellana Customer Service can assist you with this. Also, Metro Manila customers enjoy Free Shipping & COD until April 15.

Not only that, but some new and exciting things are coming up that will let you you #ExperienceEllanaAtHome. Keep an eye out!

Your presence in our live streams and our inbox have been absolutely heartwarming. You are at the heart of everything we do. Your continued support means the world to us, especially in these trying times.

Stay radiant, stay healthy...and #DontTouchYourFace!


Theresa Carbonel-Buenaflor
Founder, Ellana Mineral Cosmetics

Also in Letters From Theresa

🌿🌿 Did you grow up with "tough love" too? 😣😣

🌿🌿 Are you ready to change the world, too? 🌎🌎

🌿🌿 We're staying safe, but can the planet keep up? 🌎🌎



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