You might think I’m kidding — but surprisingly, there IS a need for this kind of awareness day.
Melanoma is caused by regular exposure to UV rays, and it’s one of the deadliest cancers in the world. Once it spreads deeper in the skin and to other parts of your body, treatment becomes extra difficult.
One of the most effective ways to avoid it is wearing SUNSCREEN. But even with that knowledge, a lot of people find incorporating sunscreen to be a rather fussy step. Despite the few minutes you need to apply UV protection not being much, the prevailing mindset is: Who has an extra 3 minutes to apply sunscreen? Why not just go straight from moisturizer to makeup?
Admittedly, I’m one of these people, too. I have a family to take care of, a business to direct my attention to, formulas and packaging to think about… I mean, gosh. Sometimes taking a few extra minutes is just too much.
But that one step spells the difference between staying healthy, and developing a potentially life-threatening cancer.
This is why I love our mineral foundations at Ellana: I get to skip that ENTIRE extra step, without really skipping it at all!
See, our formulas are multipurpose. The Original Glow BB Foundie, for instance, can work as a lightweight, moisturizing layer with coverage that also doubles as a sun shield, reflecting harmful UV rays away from the skin. There’s never any awkward makeup-pilling-over-sunscreen scenario, because my sun protection IS my makeup.
I’m proud to say our formulas are reef-safe, too; this means they don’t contain any chemical compounds that contaminate and contribute to the degeneration of marine ecosystems.
Wearing makeup that doubles as sun protection means I get to have a few minutes of my life back. More importantly: I get to prevent a potentially terminal skin disease, so I can continue to do and be more for others.
So hey, before you step out for errands—or even if you’re planning to stay home and maybe read a book by the window—don’t forget to wear sunscreen, okay?
Theresa Carbonel-Buenaflor Founder, Ellana Mineral Cosmetics