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There are days when we feel like looking natural with minimal makeup, and there are days when we want to go all-out glam. No matter the day and the look, however, we want to make sure our look lasts all day without the meltdown! This can be challenging if you're in a humid location, if there's a large chance of getting sweaty, or if you suffer from oily skin in general.
Enter primers, the answer to getting your makeup to perform the way that it should for as long as possible. Primers are the base product you apply after your skincare routine, and before the makeup.
A primer creates a protective barrier on your skin, so that makeup doesn’t sink deep into your pores. It also fills in fine lines for even skin texture, making it easier to blend your foundation. The best part? It keeps your makeup intact for longer, so you can look your best all day!
As with any other skincare or beauty product, there's a primer for every skin type, too. Because each type has its own needs, identifying them can help you narrow down the primer that's #BetterForYou and targets your skin concerns with its ingredients. Let’s look at different skin types and the primer that works best for each one.
For Normal to Combination Skin
Having normal or combination skin means targeted or very little oil control is needed, so you just need a primer that smoothes your skin’s texture and holds your makeup, like our Blur Classic Primer. 
It’s a powerful face base that leaves a powdery, velvet-soft finish and blurred effect, as it minimizes pores and fine lines, and lightens up acne scars over time. Don’t apply too much, though; a pea-sized amount should do without caking your makeup.
For Oily Skin
If you have oily skin, what you want to have is a dewy and glowy, but not greasy, look. You also don’t want your makeup to melt or slide off over time, so here’s the key: our Blur++ With Sebocure™ Primer. It’s the supercharged version of Ellana’s primer that’s formulated primarily to control oil and sebum production, thanks to Sebocure™.
The Sebocure™ formula is a mix of botanical extracts and actives, like niacinamide and shea butter, that work together to control excessive oil production and prevent acne. This powerful primer keeps unwanted shine at bay, helps makeup stay put, and helps brighten skin over time!
For Normal to Dry Skin
For primer that also addresses other skin concerns, like discoloration, dryness, and dullness, go for our DD+CC Primer with SPF 30.
It’s infused with Japanese Tsubaki Oil that keeps skin moisturized and hydrated, so you can look bright and your makeup stays intact no matter the time of day. This powerhouse primer is also packed with SPF 30 to protect you from the elements in the face of the daily grind.
Remember, because we all have different skin types, no makeup is one-size-fits-all, even with primers. Plus, it’s not all about the look. Achieving beauty that’s healthy for your skin means listening to its needs, treating it with TLC, and deciding to #ChooseBetter for you and your skin.
Battling skin problems? Learn how to deal with them the #BetterForYou way!
